Why Nepali television drama is finding a second life on YouTube
Serials that ran on broadcast channels for years now reach larger audiences as uploads. The business is reorganising around the platform.
Mobile internet made the platform the default television for a generation that never owned a set, and the regulator's data on data traffic shows video as the dominant use. (‘MIS Report’, 2025)
Production houses that once sold a serial to a channel now upload it themselves, selling advertising around it and taking the platform's revenue share.
The same shift, twice
Music went first. Its global industry body's figures show how long the transition took to pay, and how unevenly. (‘Global Music Report’, 2025)
- Tagged
- television
- youtube
- media
References
(2025). Global Music Report 2025. IFPI. https://www.ifpi.org/
(2025). MIS Report. Nepal Telecommunications Authority. https://nta.gov.np/
Cite this story
Dispatch Report (2025) ‘Why Nepali television drama is finding a second life on YouTube’, 18 July. Available at: https://thedispatchreport.com/article/why-nepali-television-drama-is-finding-a-second-life-on-youtube (Accessed: 5 October 2026).
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